We all know that customers have questions about extra services offered in our car washes. Some customers will ask the friendly faces at the cash register something like “why should I get this extra service? what does it do?” This is a CRITICAL MOMENT and sometimes, our employees respond with “ummmmm” or “I don’t know.” The end result is that a basic wash is sold but not an extra service. Sadly, the car wash customer is actually missing out on a product that will enhance the appearance and protect his vehicle.
So what do we do about that? We could be like a restaurant that coaches its serving staff each day about the daily specials but that might not always be practical for the car wash. How about a little “cheat sheet” for your employees or something that your customer can read? Having a flyer or notice is pretty low tech but cheap, easy and effective. Printed in color, placed in an acrylic frame or photo frame – it’s an easy way to display information.
Here’s a pdf file for Magma Shine that you can print on a standard 8.5 x 11″ sheet of paper. Print one today and you may find more customers adding Magma Shine to their wash.  Magma Shine flyer Summer 2014
