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Car Wash Marketing | The Science of Scent in the Car Wash

2020-01-14T11:36:15-06:00January 14th, 2020|

Do you stay up late at night wondering how your car wash smells? The answer is, probably not. Should you care how your car wash smells? YES! A recent scent marketing study noted that customers are 100x more likely to remember something they smell. In psychology they call [...]

Tru Pearl® – It’s not ceramic, it’s better.

2019-11-21T17:55:58-06:00November 21st, 2019|

Last month, a carwashing industry insider with over forty years of experience shared an amazing opinion about the Tru Pearl® product line.  “Tony, three things come to my mind as game changers in the last few decades of carwashing – triple coats, Rain-X® online protectant and [...]

2019 Ver-tech Annual Sales Meeting – Dare Mighty Things

2019-10-22T08:34:03-05:00October 14th, 2019|

Every fall we come together for a company wide meeting to celebrate our past year and refocus on core concepts that define Ver-tech Labs. This year's theme was based upon a quote from a speech that Theodore Roosevelt gave in April 1899 to the Hamilton [...]

Foaming Fragrance to Boost the Car Wash Experience

2019-09-18T11:32:19-05:00September 17th, 2019|

New Burst Foaming Fragrances from Ver-tech Labs will enhance the car wash experience for your customers. Our Burst products currently come in five scents:EXT293 Berry  EXT182 Cherry EXT183 Citrus EXT189 DreamEXT184 TropicalWhy do you need the Burst products?  Take a look at the photo below. front windshield as [...]

Bandages or a true solution to fix reclaim system odors?

2019-09-01T08:27:59-05:00July 29th, 2019|

As a manufacturer of reclaim compatible carwash chemicals, I am disappointed when I read articles in trade publications that recommend bandages to “fix” reclaim system odors. Some of the suggested solutions include chlorine, pit deodorizers, ultraviolet lights and ozone. Many “solutions” on addressing pit odors attempt to [...]

You could win a pearl jewelry set at the 2019 Car Wash Show!

2019-06-25T14:12:03-05:00May 7th, 2019|

#GoCarWashShow and visit Ver-tech Labs in Booth 2453 to enter our TRU PEARL™ jewelry giveaway. Wouldn't you love to win this beautiful set for yourself or someone special? This 18" cultured pearl necklace with matching stud earrings has been provided for us by private jeweler, [...]

Do you make ceramics?

2019-04-23T11:57:49-05:00April 1st, 2019|

THE TRU PEARLTM PREMIUM CLEANING AND PROTECTION SYSTEM IS A NEW WAY TO CLEAN AND PROTECT CARS FROM VER-TECH LABS. Vehicles washed with the Tru Pearl protection system are shinier with a brilliant mirror-like reflection due to the smoothness of the surface. Similar to the way [...]