Do your customers know about all the extra services you offer? Can new customers find you? Signs should be an important piece of your marketing strategy. It is often the most economical and easiest marketing strategy for a small business.
Some quick facts about signs and customer behavior:
- Adding or changing signs can increase sales 7 to 15%.
- 35% of passerbys wouldn’t know about your business without a sign.
- Every week, about one third of consumers make an impulse buy with a median price tag of $30.
- When consumers visit stores, 40% spend more than they had originally planned.
So what does this mean to you the car wash owner???
- Use signs to advertise extra services.
- Ask your Ver-tech Labs sales representative for assistance in ordering signage at a discounted price.
- Take advantage of our custom graphics support.
- Plan to make changes to your signage regularly.
How does sign customization work?
- You and your sales representative should decide what type of signage meets your advertisement needs and budget.
- Review products manufactured by major car wash equipment and signs companies. If you are uncertain, ask your sales representative for the companies offering a discount.
- Contact the Ver-tech Labs marketing director, Lori Vertin, to discuss customization options. Ver-tech Labs will provide graphic artwork to the vendor of your choice. We can easily adapt background styles, fonts and colors.  If you would like to work directly with the vendor of choice, many offer customized graphic arts services at no charge. It’s important to remember that complex graphics or numerous revisions will incur a design fee. If you would like to add your own company logo to signage, you will need to provide the vector art to the graphic designer.
- Approve the final design, purchase and wait for delivery.
What kinds of signs can be customized? Â Just about anything!
Ver-tech Labs can help you customize menu boards, pump toppers, arch canopies, windmaster inserts, die-cut signs, gate arm signs, cones and much more. Some examples of signage include:
Custom Arches for Magma Shine: Ver-tech Labs will work with you and your selected vendor on custom graphics for all types of arches and panels for arches. Arches vary in size and most provide vehicle clearance of 90-92″H x 109-113″W. Entrance arches with large die cut graphics panels can be as large as 131″H x 155″W. Smaller arches customized with a simple die cut top panel can be 99″H x 134″W.
Custom Arches for Snap Shield: Ver-tech Labs will work with you and your selected vendor on custom graphics for all types of arches and panels for arches. Arches vary in size and most provide vehicle clearance of 90-92″H x 109-113″W. Arches with large die cut graphics panels can be as large as 131″H x 155″W. Smaller arches customized with a simple die cut top panel can be 99″H x 134″W.
Custom Arches for Salt Shield: Ver-tech Labs will work with you and your selected vendor on custom graphics for all types of arches and panels for arches. Arches vary in size and most provide vehicle clearance of 90-92″H x 109-113″W. Entrance type of arches with large die cut graphics panels can be as large as 131″H x 155″W. Smaller arches customized with a simple die cut top panel can be 99″H x 134″W.
Custom Graphic Sign Panels: We can provide artwork for new or replacement arch top panels (up to 30″ H x 96″ W) and foamer sign panels (16″ H x 84″ W). Ver-tech Labs will provide vendors with panel designs similar to arch graphics and use customer color preferences. Additional customization is often available through the customer selected vendor.
Tunnel Fixtures: Illuminated (baked enamel aluminum body with plastic face) and non-illuminated (aluminum composite panel) tunnel are generally 4/5/6′ H and depending on the style utilize spinning/flashing LED pucks of various colors. Ver-tech Labs will provide graphics adapted for customer selected interior tunnel fixture. Further customization can be provided by the customer selected vendor. Fixtures with large custom die cut tops are generally limited to 20″ in diameter.
Interior Round and Box Shaped Fixtures: Fixtures showcasing extra services will flash or glow. Swivel mounted or pedestal mounted with a 46″ ground clearance. Most round designs are 18″ diameter, most box shaped designs are 20″W x 24″H. All designs can be adapted for box shaped fixtures. An economical choice is to order fixture replacement faces. Ver-tech Labs will provide custom graphics to customer’s selected vendor. Selected vendors will often offer further customization.
Interior Round and Box Shaped Fixtures: Fixtures showcasing extra services will flash or glow. Swivel mounted or pedestal mounted with a 46″ ground clearance. Most round designs are 18″ diameter, most box shaped designs are 20″W x 24″H. All designs can be adapted for box shaped fixtures. An economical choice is to order fixture replacement faces. Ver-tech Labs will provide custom graphics to customer’s selected vendor. Selected vendors will often offer further customization.
Sample designs for Vertical Flags: Are you purchasing a feather type flag (9’H, 12’H, 15’H) or tear drop type banner (9′ or 10’H)? Ver-tech Labs will work with your selected vendor to provide custom graphic designs.
String pennants are great ways to advertise openings and specials. Ver-tech Labs will provide custom graphics to your selected vendor.
Thinking about new signs? Talk to your Ver-tech Labs sales representative today.
Sources:
http://www.business2community.com/consumer-marketing/encourage-impulse-buys-store-deeper-look-unplanned-purchases-0954324#!bmoHJd#f2yJCkGtTjuRqzVe.97
http://www.marketwired.com/press-release/at-kearney-study-finds-brick-mortar-stores-still-key-consumers-omnichannel-world-1840725.htm