A fresh year means fresh opportunities to drive traffic to your wash!  Planning a social calendar can help you stay organized, highlight key holidays, and create exciting promotions.  Here are some month-by-month ideas to spark your marketing efforts, boost sales, and make your wash stand out.

January – Fresh Start

  • Theme: New Year, new resolutions, start with a clean slate.
  • Promote: Memberships
  • Fragrance:  EXT293 – Epic Berry / Arctic Berry Chill

 

February – LOVE your Car

  • Theme: Winter vehicle protection, Valentine’s Day
  • Promote: Love your car with boost of Shalt Shield
  • Lights/Signage:  Tie in the Valentine’s Holiday with Show Some Love with gift cards, or Show Your Car Some Love – memberships.  Include red/pink lighting.

 

March – Spring Ahead

  • Theme:  Spring cleaning, St. Patrick’s Day
  • Promote:  Spring cleaning/detailing specials
  • Fragrance:  EXT184 – Vaca All Day – Spring Break

 

April – Earth Awareness

  • Theme: Earth Day – what you do at the wash that is Eco-Friendly
  • Promote:  Water saving chemicals you use, water saved at your wash vs. washing at home
  • Signage: Eco-Friendly practices and chemicals

 

May – Summer Ready

  • Theme: National Car Care Month, Memorial Day
  • Promotion: Removing pollen and other unwanted soils that appear in spring
  • Fragrance: EXT191 – Stay Calm and Clean – Fresh/Clean Scent

 

June – Road Trip

  • Theme: Summer traveling, Adventures Ahead, Father’s Day, Graduations
  • Promotion: Gift cards for graduation, father’s, teachers
  • Product:  Bug Prep/Bug Removing

 

July – Summer Recharge

  • Theme: 4th of July, Summer Car Care tips
  • Promotions:  4th of July, Beat the Heat
  • Fragrance:  EXT293 – Epic Berry / Summer Berry Picking

 

August – Back to School

  • Theme:  Back to School, Summer Wrap Up
  • Promotions:  Back to School specials for parents and teachers.
  • Fragrance:  EXT193 – Lemonade Splash / last of Summer

 

September – Fall Cleaning

  • Theme: Labor Day, School, End of Summer, Start of Fall
  • Promotion: Labor Day Specials
  • Fragrance: EXT191 – Pumpkin Spice

 

October – Halloween

  • Theme: Spooky / Halloween
  • Promotion: Haunted Car Wash, Trick or Treat Specials, Costume Contests
  • Signage: Halloween décor, spooky wash packages

 

November – Give Thanks

  • Theme:  Giving thanks, customer appreciation, Grace for Vets
  • Promotion: Loyal customer recognition, Get involved with Grace for Vets, Black Friday specials
  • Fragrance: EXT192- Balsam Frost

 

December – Holiday Cheer

  • Theme: Holiday cheer, winter vehicle protection
  • Promotion: Gift Cards for holiday gifts, Winter Protection Packages
  • Signage: Holiday signage, lighting, fragrances

 

Other Tips:

  • National Days:   This about fun, relevant National Days to celebrate like National Car Wash Day or National Dog Day – great opportunities for other special discounts and promotions.
  • Seasonal Signage: Rotating your signs can help grab attention and keep your wash feeling fresh.
  • Fragrances: Changing up your scents can add an extra sensory boost to your wash and align with your promotions.

 

Make 2025 planning easy and effective by looking ahead while having some fun at the carwash.