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January – Fresh Start
- Theme: New Year, new resolutions, start with a clean slate.
- Promote: Memberships
- Fragrance: EXT293 – Epic Berry / Arctic Berry Chill
February – LOVE your Car
- Theme: Winter vehicle protection, Valentine’s Day
- Promote: Love your car with boost of Shalt Shield
- Lights/Signage: Tie in the Valentine’s Holiday with Show Some Love with gift cards, or Show Your Car Some Love – memberships. Include red/pink lighting.
March – Spring Ahead
- Theme: Spring cleaning, St. Patrick’s Day
- Promote: Spring cleaning/detailing specials
- Fragrance: EXT184 – Vaca All Day – Spring Break
April – Earth Awareness
- Theme: Earth Day – what you do at the wash that is Eco-Friendly
- Promote: Water saving chemicals you use, water saved at your wash vs. washing at home
- Signage: Eco-Friendly practices and chemicals
May – Summer Ready
- Theme: National Car Care Month, Memorial Day
- Promotion: Removing pollen and other unwanted soils that appear in spring
- Fragrance: EXT191 – Stay Calm and Clean – Fresh/Clean Scent
June – Road Trip
- Theme: Summer traveling, Adventures Ahead, Father’s Day, Graduations
- Promotion: Gift cards for graduation, father’s, teachers
- Product: Bug Prep/Bug Removing
July – Summer Recharge
- Theme: 4th of July, Summer Car Care tips
- Promotions: 4th of July, Beat the Heat
- Fragrance: EXT293 – Epic Berry / Summer Berry Picking
August – Back to School
- Theme: Back to School, Summer Wrap Up
- Promotions: Back to School specials for parents and teachers.
- Fragrance: EXT193 – Lemonade Splash / last of Summer
September – Fall Cleaning
- Theme: Labor Day, School, End of Summer, Start of Fall
- Promotion: Labor Day Specials
- Fragrance: EXT191 – Pumpkin Spice
October – Halloween
- Theme: Spooky / Halloween
- Promotion: Haunted Car Wash, Trick or Treat Specials, Costume Contests
- Signage: Halloween décor, spooky wash packages
November – Give Thanks
- Theme: Giving thanks, customer appreciation, Grace for Vets
- Promotion: Loyal customer recognition, Get involved with Grace for Vets, Black Friday specials
- Fragrance: EXT192 – Balsam Frost
December – Holiday Cheer
- Theme: Holiday cheer, winter vehicle protection
- Promotion: Gift Cards for holiday gifts, Winter Protection Packages
- Signage: Holiday signage, lighting, fragrances
Other Tips:
- National Days: This about fun, relevant National Days to celebrate like National Car Wash Day or National Dog Day – great opportunities for other special discounts and promotions.
- Seasonal Signage: Rotating your signs can help grab attention and keep your wash feeling fresh.
- Fragrances: Changing up your scents can add an extra sensory boost to your wash and align with your promotions.