Why does our wax all surface protectant, Magma Shine contain carnauba? The “Queen of Wax” is harder than concrete and will protect a car’s paint finish against many environmental elements.
Carnauba wax is a botanical product used in a large number of industries. Carnauba comes from a Brazilian tree, Copernicia prunifera, and otherwise known as the fan or carnauba palm. The palm has broad fan-like leaves attached to toothed stalks. In hot, dry weather, the plant secretes wax to protect the leaves from damage. The wax is collected by drying the leaves and then beating them to dislodge the yellowish to brown coating, which usually flakes off. The wax is refined and bleached before it is used. 
Sometimes called the “Queen of Wax,” it is harder than concrete and nearly insoluble in water and ethanol. It is non-toxic and hypoallergenic. The combination of properties leads to many applications, including use in food, cosmetics, automobile and furniture wax, molds for semiconductor devices, and as a coating for dental floss. You use products that contain carnauba wax every day, though you may not have known what the ingredient was or where it came from. Carnauba wax is commonly found in the hard shell of candies and pill coatings.
The qualities of carnauba wax make it an ideal ingredient in carwash protectants. Every day your vehicle paint is exposed to peril:
• UV rays – in the hot sun the vehicle paint’s pores expand and will absorb moisture and more dirt
• Bug splats and Bird droppings – little miniature acid bombs that can erode paint and clear coat
• Tree sap – sticky magnets for dirt, dust and grime…there are a lot of trees that drop small, mist-like droplets that you can’t see unless you look very closely. In the hot sun, tree sap will bake into the pores of the paint and can leave stains.
• Salt air – people may like living next to the beach, but the ocean breeze we love isn’t doing anything for your car’s mirror-like sheen
• Airborne contaminants – there are plenty of airborne particles from construction, manufacturing operations and metropolitan traffic that can damage paint finish.
Many car wash customers believe that their car’s clear coat protection means they don’t really need to wax the car. Wrong answer! Purchasing an extra service like Magma Shine is really a necessity to protect a vehicle’s finish. Let your customers know why they need Magma Shine:
• Protects the car’s finish from UV rays, bugs, airborne contaminants and more
• Creates a smooth, slick paint finish
• Hard wax quality repels water
• Leaves a rich warm glow
It’s a natural – with Carnauba Wax for a cleaner, brighter, better car. 
Sources: wisegeek.org, thecarguy.com, chemistry.about.com