Here’s a few reasons why you should consider investing in digital signage for your car wash.
1: People like pictures. The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
2: If you have a display with pictures, customers will remember. People can remember more than 2000 pictures with at least 90 % accuracy in recognition tests over a period of several days, even with short presentation times during learning
3: These facts are supported by scientific studies. At least 65% of people are visual learners. Subsequent studies have estimated that the proportion of visual learners to other learning styles iseven higher, some as high as 80%.
4: Digital signage gets your customer’s attention. As consumer attention gets harder to get and to keep, digital signage helps your business attract and engage viewers with high definition content.
5: You can influence the customer. About 70% of purchase decisions are made on-site and 50-60% of these are unplanned, so it’s best to use digital signage to inform consumers about your products, their benefits and features to influence them in buying.
6: Customers are less frustrated during longer wait times. With attractive and/or informational content on display, digital signage helps keep customers entertained.
7: Do it right and the customer will remember your wash. After three days, people retain 65% of visually presented information.
8. Digital signs create a good image for your car wash. 68% of US customers believe signage reflects the quality of business and its products
9. Digital signage can increase revenue. “Within the first month of installing the menu board, we saw a 10-percent increase in car wash packages and a 30-percent increase in add-on specialty services.”
10. You don’t want to be a dinosaur. We all know what happened to them.
Marketing Director, Ver-tech Labs
Cheryl L. Grady, Anthony R. McIntosh, M. Natasha Rajah, and Fergus I. M. Craik PNAS March 3, 1998 95 (5) 2703-2708; https://doi.org/10.1073/pnas.95.5.2703