Put out a clean car and offer the best extra service products.
Sounds obvious but there are a lot of car wash owners/operators who aren’t putting out clean cars. The easiest way to remedy this problem is to choose a car wash chemical supplier that uses the right chemical products for your wash. Ver-tech manufactures a wide range of car wash chemicals to provide custom solutions for your carwashing needs. Our car wash chemical experts are hands-on and work owners/operators on product selection, application rates, equipment and signage.
Who is your best customer? We think it’s the person buying the works faithfully. So how do you convince your customers to buy an extra service?
- Let the customer know the value of the extra service. Â This could be done with signage, flyers or employees who recommend the service to the customer, “Would you like to add on the Salt Shield service? Salt Shield protects your car from the corrosive effects of road salts…”
- Advertise the extra service inside of the wash with tunnel signs, flashing lights and other signage. Research shows that the customer experience is enhanced with proper lighting and adds to the expectation of instant gratification
- Use extra service products that work.
Car wash chemical expert, Kent Nygren, works with Travel Clean Express, Overland, KS and shared some photos of extra service signage at their dual tunnel location. This car wash was selected as one of the tour stops on the most recent Southwest Car Wash Association Car Wash Tour. Participants really noticed and commented on the outstanding quality of clean cars at this wash and the interior signage is a good example of showcasing the products.
Colorful, bold radial inserts lets your customer know what’s going on the vehicle. Travel Clean uses EXT425 Snap Shield, an all surface protectant that is environmentally friendly and reclaim compatible. Customers will notice water repellency that lasts days after their wash.
Flashing tunnel signs let your customers know the extra service product is being applied. EXT450 Salt Shield protects cars from the corrosive effects of salts found in winter road salts and in dust suppressants. While many customers might think that protection from road salt is only a winter problem, the same salt is the active ingredient in dust suppressants used by highway and urban construction crews.
Making the chemical application a real show enhances the customer experience of the extra service. Here EXT504 Magma Shine is being dispensed through a Foam Maxx Profoamer 2 Sheet. The customer sees a thick sheet of product enhanced with LED lighting. Magma Shine customers will notice phenomenal shine and can feel the smoothest surface that rivals a new car.